How Digital Marketing Has Transformed the Real Estate Market
Digital marketing has changed consumer behaviour and every industry has adapted to this evolution. Real estate is not an exception. Take, for example, the case of Nalini and Rajat, a working couple in their early 30s who are also expecting their first child. They are on the lookout for a bigger home before the baby…
How We Can Reduce Our Huge Growing Carbon Footprint
Our rapidly growing carbon footprint is a problem of epic proportions. Most countries across the globe and their experts are discussing and analysing immediate actions that can reduce carbon emissions within the next 12 years. Bhutan, on the other hand, is presently a carbon-negative country. Yes, Bhutan is a small country which lies sandwiched between…
Higher Education Institutes in Kolkata are Offering Offbeat Career Courses
“If you care for my advice, I’ll tell you engineering is the best career option for you,” Mrs. Dutta said nonchalantly to her daughter, Debasmita who had spent hours debating with her mother about her choice of course after high school. “But you know Maa, there are a dozen engineers loitering unemployed at every para’r…
The Clay Models of Krishnanagar: A Tale of Creativity and Craftsmanship
21-year-old Sneha is super excited to spend this year’s Jagadhatri Puja at mama-bari in Krishnanagar with her dadu-didun (her grandparents from her mother’s side). Although as a little girl, she was way more eager to play with her grandma’s clay dolls than the thrill of the Puja extravaganza. She’s mesmerised by the life-like miniatures and…
How to Design an Awesome Senior-Friendly Home?
We have all heard of child-proofing a house. But have you ever wondered that senior citizens, who enter the ability domain of children with advanced age, may also need a senior-friendly home that is planned modifications to make life easier? After Jadavpur resident Simanti Ghosh lost her mother, she decided to get her 75-year old…
Hilsa: The One True Love of the Fish-Crazy Bengalis
For centuries, Bengalis have been known for their characteristic devotion to good food and adda. Hilsa in the monsoons is probably the cherry on top. Starting with the urge of buying this special fish from the market even at an-otherwise-ridiculous-price to cooking them in numerous ways for an entire platter in a family meal –…
How the World of FM Radio in India Has Changed Drastically
When in the 1980s, The Buggles sang the song “Video killed the radio star”, they were really onto something. Or so, the media watchers thought. The imminent death of radio was prophesied, with television taking over people’s living rooms. Of course, there was an initial lull in radio’s popularity but it hit back strong in…
How a Home Insurance Policy Offers Protection against Disasters
Vikas and Rashmi Dubey loved every square inch of their new detached house in their home town of Bhopal, and they decorated it with the latest gadgets and trendiest furnishings. The bank did offer them a home insurance policy along with the home loan but they had declined it. After the 2019 monsoon havoc in…
Is Kolkata Prepared to Face a Severe Earthquake?
Earlier this month, Kolkata felt some mild tremors. The social media was flooded with updates. “Have we just been hit by an earthquake? Felt our apartment swaying for a few seconds,” Shyambazar resident, Rajrupa Ghosh posted on Facebook just minutes after the tremors. “Did anyone else feel the shake today? We emptied our office buildings…